So, the first floor of the New York stop of the BMWi focused on the upcoming i3 and i8 Spyder, the second floor was more lounge and other types of experience.
My wife and I met Karim, a nice young guy fom the BMWi team who was quite personable and was on his first trip to New York City. Aside from the pleasant company, the lounge in the second floor provided a section on non-BMW products that they identified as “Good Goods” by designers and businesses that have developed sustainable products for use. Such as wood jewelry, urban gardening, designer headphones made from fully recycled metals, and large wood ceiling fans. All of these things promote more Eco-Friendly products.
Additionally, there was an art installation entitled the Red Paper Heart that is activated when the viewer inserts a finger in a slot and the installation begins a light show from that.
I took stils instead of video –
Initial state –
After I followed the instructions
All this eco-friendly design studio was tied to the BMWi Lab which is where the BMW designers seem to have tied in the entire thing to the design of the BMWi vehicle line.
Recyclable components are what is shown here –
Now, it just so happened that the morning that we flew in for the BMWi Born Electric Tour was part of the sustainability Hackathon that they were holding in the cafe section of the second floor and I had an interesting conversation with Charlie Oliver. Charlie was working with others to assist BMWi’s DriveNow carsharing service come up with a solution for inventory management and enticing users to plug the Active Es that they rented for the short-term so that the inventory is always available for use. She seemed to have a good grasp of the problem and I hope that she and her team were able to come up with some good ideas for DriveNow to solve this problem. Another problem that was related to this issue was also the management of the fleet so that it is more evenly dispersed throughout the Bay Area. It would seem that a good number of the fleet would end up at the same locations.