My experiences at the Faraday Future FF91 Unveil

A few weeks ago, I got an invite from Faraday Future to join them for the unveiling of the FF91.  The event was going to be at Las Vegas on January 3rd and I excitedly accepted the invitation.

Though much of the content that I have written on this site are Tesla or BMW focused (historically), I have always been a fan of electric vehicle technology and felt that anything to progress the cause further is well worth supporting.

Because, we’re based in Southern California, and Las Vegas is only a few hundred miles away, we took the opportunity to drive to the event. As with other events, we were presented with the choice between self and valet parking. Having waited for extended periods for the valet at Tesla events, I figured to take the self parking option.

I guess there was going to be some media at the event.



And our car had a nice background to it in the self parking lot that Faraday Future provided for us.


The thing with the self parking option, is it was on the BACK SIDE of the pavilion that Faraday was using for its reveal.


And we had to walk down between two pavilions in the dark to get to the entrance.

While walking toward the entrance, we spotted what looked like the FF car before the reveal, I tried to sneak a picture of it, alas my flash went off and ruined the shot.


The next set of doors that we were able to peak into had some of the AV folks, but no car.


After a very long walk in the cold, Las Vegas evening, we were rewarded with the entrance to the tent.




The self parking lot was a little bit of a walk from the front and as a result, it took us at least 15 minutes to get to the party.


It was the first time to see the skateboard for the Variable Platform Architecture (VPA) that Faraday told us about last year.


Though, I must admit, it does not look very VARIABLE in the configuration at the party.


The skateboard looks like a solid piece that isn’t really going to be the modular design pitched last year. Furthermore, this skateboard looks handbuilt.




It was nice to see the adequate seating provided at the event and the holding reception area was well attended.



We queued up for the entrance to ensure that we got good seats. And Faraday’s first invites were for the members of the broadcast and video media to get themselves set up to get their feeds in.


When the doors opened, depending on the color of the wristband issued to guests, seating areas were provided.


We got silver seating, so we ended up in Section 3.


However, the three roped off sections in front of us were made available to us to move to just before the start of the event, so we were able to occupy the second row from the front of this section.

The first of many speakers started.


I have one hand taking pictures and the other on Twitter… And Chelsea decides to scoop FF with this tweet at the beginning of the presentation.

I found out later that evening that she apparently saw the car getting staged around the corner from the entrance of the event, just where she was dropped off by her ride, and decided to take a quick snap.


The drama and staging was long and grandiose. And I hope that next time they show the car MUCH sooner.

Four speakers long, and I think my favorite demonstration was the self-parking one.


But that’s because I’m all about range and not necessarily speed.


I don’t really enjoy the whole “new species” thing when talking about cars. Perhaps it’s watching the Terminator too much and being exposed to the whole Skynet thing.


Driverless valet’s other great invention, saving valet parking charges and tips.


This demonstration was the first official view of the car.



Here’s a video of the car using Driverless Valet:

I liked the fact that in this demonstration the car backed into the spot. Because, if you look at how I parked in the beginning of this article, I tend to do the same thing.

However, I snicker at the snark from EW Niedermeyer on twitter.

The next part of the presentation was cool in that we finally get to see the car up front. However, the view was too short for any value to be derived from these timed drag races in front of an audience.


I do love the range though.


I forgot to take a picture of the first car, but here’s the Ferrari.


The Model X.


and finally the FF91.





Rather than provide stills…


I did shoot a couple of videos…

The first is the initial launch.

The second is the return from that launch

and the third is the launch by the FF/Dragon Racing Formula E Driver

And then they talked design.



And they pulled their special guest, YT Jia, what happened next was covered in the news, and all I can say is that it was painful to watch while in the audience and even more painful to hear the excuses.


Faraday’s primary investor, YT Jia, spoke to the crowd and was undeterred by the failure of the car to perform its self parking task. And kudos for him to continue his speech after that uncomfortable episode.

Eventually, the car did drive itself to the middle of the stage and the media were provided close up access to the car. Not an invitation to sit in it or anything, but definitely a chance to see it closer.

I didn’t have a media pass. However, I do have friends in the media, and one of them lent me his pass so that I could take closer shots of the vehicle.

Here’s a picture of the throng of media covering the event and had access to see the vehicle up close.



On the way to the car, spotted some of the principal Faraday Future speakers being interviewed.


Finally, close up pictures of the FF91.








While I was checking out the car, I noticed a familiar sight. Alex Roy, Canonball Driver extraordinaire and editor for The Drive.


It was around this location of the car that we heard some strange pumping noises. Alex Roy went live on Periscope or FB to try to gather some conversation on what this noise could be. Some of the more skeptical journalists around me thought that it sounded like a diesel. Being married to a Tesla Roadster owner, and as an EV advocate, I proposed that it sounded more like a battery cooling system. It was loud enough to hear in person, but difficult to record, so I gave up trying to record the sound. There was a lot of ambient noise and I decided it wasn’t worth trying to record that.


I think the noise from the vehicle must have been coming from one of these vents.


We left the vehicle and proceeded to go to the reception area to see if we can catch up with a few EV friends.

On the way to the reception area, we caught up with a contact at FF and I was able to get a ballpark for prices for the FF91. I was told that $150k to start with lower pricing to be close to $90k after the initial $150k price points. It’s a number that looks realistic with volume, so I hope that they use that VPA platform to build something smaller and less expensive.

    So, what about the car?

I’m intrigued with the interior and infotainment system that they are touting. It would have been good to let us sit in and experience that, if it was truly available. Perhaps at the next reveal.

I like the really long range, but as I’ve often discussed with others, I sometimes have to make stops before I need to charge for “bio” reasons.
During the presentation they bragged about the 200 KW charging system that sounds like a PROPRIETARY charging system. Considering that CCS is already discussing 350 kW and Elon’s latest tweets take aim at beating that 350 kW charging, by the time FF91 is released, 200 kW would have been surpassed. Additionally, who has a charging network built to handle that speed? Perhaps the recent announcement of 400 kW charging stations from Chargepoint would partner with Faraday Future and handle the charging for this. However, that network will need to be built and available after delivery. As it is currently, networks are either the proprietary Tesla Supercharger or some electric corridors that are using CHAdeMO and CCS at a maximum of 50 kW if not 25 kW in some parts.

I really think that FF should have demonstrated the VPA with multiple vehicles rather than just one. If you’re going to tout your ability to have multiple sizes quickly, execute on that.

As for the FF91 itself, the car they showed had four seats. It’s a HUGE car and I would expect there to be at least five, if not seven seats. I thought that the car was going to be a crossover, and thus a competitor to the Model X, not another Model S competitor. At the prices that they are charging for the vehicle, I’d like to see more. The Model X is out, but it’s the only one of its class. By going after the Model S, others have already targeted that vehicle. I think that it was a missed opportunity from FF. By configuring the vehicle with only four seats, it seems that the target market for FF isn’t the United States, but China. It looks like the sort of car that one is chauffeured around in, and not one that an owner drives his or herself in.

I had hoped that there would have been an opportunity to ride in several of the vehicles that were shown at the reveal. Tesla does that at their vehicle reveals, whether the Model 3, the dual motor reveal, and so forth. And I had half-expected FF to do that. Apparently, others got to get a ride in the vehicle several days later.

Either way, it was a good trip. I’m always glad to see future EV choices. The aesthetics were to “space age” for us and we’re probably going to wait for their next vehicle to see if we can be tempted.

Visiting Faraday Future… Impressions for a hopeful future….

This week is the start of a great EV week for rEVolutionaries. Especially if you’re in Southern California… It was extra special for me, ’cause I got to add one more to the two things happening toward the end of the week.

I was lucky enough to be invited by Dustin Batchelor (on twitter or his blog) on his visit to Faraday Future [updated 2016-04-01, his blog post on his take on the Faraday Future visit] during his family vacation to Southern California to attend Formula E’s second visit to Long Beach this weekend.

Dustin is a fellow rEVolutionary and 2 Electric Vehicle family (Leaf and Volt) from British Columbia and had driven down to Southern California with his family in their Volt. He had hoped to visit Tesla Motors, but didn’t get a response to his requests for a factory tour from Tesla. Apparently he also reached out to Faraday for a visit and was granted one by the folks there. When I heard from him that he was going to drop by and tour Faraday, I asked him if I could “tag along” and he requested and was granted approval by his contact at Faraday to bring me along.

So, step one to the visit was to sign the Mutual Non-Disclosure Agreement from Faraday Future and I wanted to make sure to protect my secrets, so I signed the document (kidding, though the NDA was mutual, I wasn’t working on anything proprietary… 😉 ) and returned it to our contact at Faraday Future.

The NDA guarantees that I won’t be taking any pictures of my visit, so you WON’T be seeing ANY pictures of the visit to Faraday Future, but I can share my thoughts and impressions of this company.

First off, many have wondered whether Faraday Future was producing vaporware. As the secretive company was announcing its sponsorship of Formula E’s stop in Long Beach, one of my staple EV news sites, Transport Evolved published the article “Just Ahead Of Long Beach FIA Formula E Race, Faraday Futures Becomes Surprise Official Sponsor — But Still Has No Car”. The company was criticized by its CES debut by many because they produced a super-car concept (the FFZERO1 Concept) rather than a “real car.” As I tweeted during their big reveal, it’s really their VPA (Variable Platform Architecture) that I felt was important in the announcement and not the FFZERO1. The VPA is basically a base that can be expanded or shrunk down to use as a basis for their entire line of vehicles. Comparing this to Tesla’s Model S and Model X and the skateboard design which is a fixed size to build the platform on top of.

I looked forward to this visit because I had my reservations as to the substance of the firm and its viability. After all, the history of American automotive startups is littered with failure. It is often said that last “successful” American automotive startup was Chrysler.

So, I went to this visit without much expectations and came out of it fully satisfied.

As I mentioned earlier, I was unable to take pictures of the facilities or share what they are working on but I can tell you my impressions.

  1. This is a growing company and it is growing fast.
  2. There was an energy in the air as I walked through their facilities and people were focused on their work. Furthermore, this same energy can be summed up as a “sense of urgency” as these guys realize that they are looking to join a field that is dynamic and filled with awakening giants because of Tesla and its success.
  3. Since I was unable to take photos, I thought to at least share a photo that IS public and here is a photo taken in December 2015 of Faraday Future offices that was part of their CES Press Kit.
    Screenshot 2016-03-29 18.35.00
    I can tell you that this photo is INACCURATE. It is inaccurate because there are SO MUCH MORE PEOPLE in the offices that these pictures were taken in now than there was when it was taken four months ago.
  4. They’re out of parking. I arrived to take the “last spot”.
  5. These guys are working on a lot of systems in parallel with developing their car. We saw “mules” of their technology in other OEM’s vehicles to test their technology on a platform akin to what they would be developing their own vehicles in.
  6. Faraday Future must have bought large-car sized tarp and sheets from Costco… We saw quite a bit of concept cars covered by tarp and sheets.
  7. There is a lot of tech that they are using. We walked by several workstations that reminded me of a space mission control location. Desks buttressed to each other with multiple monitor stations in front of each employee.
  8. They have lofty goals, but ones that would benefit EVeryone in the rEVolution should they execute on their goals.

Lastly, as “parting gifts”, the guys over there provided us with a hard-copy of their CES Press Kit.



Here is a link to the same kit in PDF form.

Apparently, Dustin Batchelor and I were not the only folks to visit Faraday Future this week, I wonder whether Chelsea will be able to share more than I was