To i3 or to not i3…

So… The clock has finally started…

To i3 or to not i3…

It sure would help if I can get one nearby for my wife to try. Unfortunately it looks like this will just be a theoretical exercise. I continue to wonder what special things BMW i folks will be providing for those of us that have provided the valuable data with which to launch the i3. Is it just some nice trim packages or something more financially helpful. I guess I’ll need to get down to a dealer to talk to and configure a potential i3 to find out.

Here’s the email I received this evening… Ten days to make a decision…


Exclusive Electronaut Ordering for the BMW i3.     View Online
Dear Electronaut,We have great news about your BMW i3 ordering options. Being a member of an extraordinary group who has been first to adopt, engage and explore the boundaries of electric mobility, has led to many unique and memorable experiences. The exclusive opportunity for Electronauts to be first to order the revolutionary i3 produced for the U.S. market, is now yours.

Taking advantage of this opportunity is simple and quick. Contact your authorized BMW i Sales Center to place your order by January 17, 2014, let them know you are an Electronaut and provide the Unique Ordering I.D. provided to you in this email; this will ensure you have access to a suite of truly unique options, created just for you. These include first priority ordering of the i3, the ability to choose the specific option level you desire including paint color, and the addition of a special Electronaut Edition Package, at no cost to you.

With the order placed at your BMW i center, please take time to discuss the anticipated arrival of your i3 and the potential to bridge your ActiveE lease to coincide with its delivery, if necessary. If you decide to delay the purchase of your i3 and not take advantage of this limited offer, please proceed with the return of your ActiveE vehicle at lease maturity, as recommended by BMW Financial Services.

With this offer comes the gratitude from all of us at BMW, who have been fortunate enough to support you in launching the future. Please have a safe journey, and enjoy the silence.


Your Ordering I.D.:

Best regards,

The BMW of North America, BMW i Team


Don’t forget to add to your Address Book to keep it from skipping your inbox or getting caught in spam filters.We want your experience with the BMW website to be as smooth and reassuring as driving a BMW. Accordingly, we diligently safeguard your privacy. If you wish to review our Privacy Policy at any time, please click on the link below, or copy and paste it into your Web browser’s location window.

We’d like to keep you up-to-date on the latest BMW electric vehicle products, news and events via email. If, however, you’d like to stop receiving them, you can unsubscribe at any time.

Please note that we are located at 300 Chestnut Ridge Road, Woodcliff Lake, NJ 07677. ©2014 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. For more information call 1-800-831-1117 or go to


Leave a Reply

Your email address will not be published.