Was our line the slowest during Model 3 Release Day

It’s been exactly a week since we placed our reservation for a Tesla Model 3 (the wonders of scheduling the publication of a blog post.)  Since we already drive Teslas, the long wait is bearable.  The wait in line to reserve one, however…  Let me share our experience and you can decide for yourself.

Before the stores were even open to take reservations, I tried to give Tesla our money…

There were many who camped overnight, like the ones in Rocklin, CA.

Not too many had to endure what the hardy souls in Montreal had to with the rain and cold.

Still, we left home early for a 10:00 AM launch, but later than many.

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My mom has decided to upgrade her recently replaced Leaf (the original one was totaled by an SUV) by the time the Model 3 is launched and we were not going to have her camp overnight.

We arrived at our first nearest Tesla sales center – Buena Park.  The Buena Park location is one that took over a former auto dealership location and is a consolidated, Sales, Service, and Delivery (and soon a Supercharger.)

The line at this location was long and was out the door and down the street.  As we drove up to it, we estimated it to be closer to 120+ people in line. The parking lot was full and all the street parking near it was taken.  The nearest place to park was quite a ways from the location and I had my mom with us.  So, we proceeded to our backup store – Brea Mall.

We arrived at Brea Mall and found parking and walked throughout the mall, past the Apple Store which was having its iPhone 5SE launch.

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The line at Starbucks was longer than the one for Apple:

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And then there is the Model 3 line:

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(thanks to Mark Z for this next picture)

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Here’s mom with the LONG line that we stood in:

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We walked past the Tesla store and start of the line and got to the end of the line by 9:15 AM. We didn’t know what number we were in line until about 30 minutes later when our friend Mark Z swung by and was counting people in line and notified us that we were 240-242 in line.  

Here’s Mark Z catching me in line at 242… (thanks to Mark Z for this next picture)

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On his loop back on his way to another store,  he had completed his count at 320, many more added to the total as he left.

We spoke with the folks immediately before and after us in line for the Model 3 and found out that everyone around us are new to EVs and currently in ICE cars. We got to know them as we ended up spending many hours with them. The Brea location started the order process on time at 10:00 AM Pacific. During the wait and before the start of the order process my mom asked the guy in the front of the line what time he got there and he said he arrived around 3:00 AM Around 12:15 PM, we were still pretty far from the store and I shot this video:

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Around 1:30 PM we finally have the store and the roped part of the line in sight.

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We still had a ways to go, but at least we can see the store.

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Remember our friend Mark Z? He returned to our location after driving from Brea to the Costa Mesa Delivery and Sales Center (up the block from the Service Center.)

He took this picture of the line around 2:00 PM.

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Apparently, he was 220 in line in Costa Mesa when he arrived at that location at 10:15 AM and was done with his reservation in time to catch us as we continued to stand in line.

Near the front of the line, Tesla provided some FAQs (thanks again to Mark Z):

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Here we are finally in the front of the line:

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And Mark Z taking the picture as we were being called into the store…

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When we got back into the store we were sent to another line. Apparently this store had three employees taking orders for those in line. We sat in the same line as my mom as I was there to assist her if she needed some clarification.

If you squint you can see us on the right side.

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While waiting in the store for our turn, three more Tesla employees showed up with computers and iPads to take orders, they were augmenting this store from the Buena Park location that we had originally skipped in the morning. We were among the first of three in-store folks that “got the benefit” of a 100% increase in order takers. 😉

And so, we’re finally taking mom’s order (picture courtesy of Mark Z again).

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and this next one too.

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We were all set to order one Model 3 each. But when mom was filling hers out, she figured to reserve for two. Not sure what she’ll do with two, but that was good. Perhaps she might just gift a Model 3 for each of my nephews (her grandsons) or perhaps she’ll cycle through three EVs.

Rather than have the employee have to go through my long Tesla email, I asked if I can just go ahead and fill out the web page quickly and he let me go at it. So, I started filling out the form, and the drop down said 1 or 2 Model 3. I looked over to my wife, and she said to go for two. Who am I to argue?

Finally… success:

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From the time we jumped in line at 9:15 AM and from the time that the doors opened at 10:00 AM, we didn’t complete our last reservation until 2:16 PM. That means for the approximately 4.25 hours since the line opened, this store was processing 1 order every 1.06 minute.

The email to confirm our order popped up in our emails (my mom’s and mine) approximately 18 hours and 20 minutes later. And for those of us who are already Tesla owners, it was in our My Tesla account another day later. People have been tracking what Reservation Numbers they’ve been getting to see if there is any pattern (on teslamotors.com forum and for UK ones at SpeakEV.) For the sake of privacy folks have been deleting the last few digits for the RN and I have provided the following information:

Pacific Timezone 3/31/2016 14:16:00 Dennis RN10792
Pacific Timezone 3/31/2016 14:16:00 Dennis RN10884
Pacific Timezone 3/31/2016 14:14:00 Mom RN10892
Pacific Timezone 3/31/2016 14:14:00 Mom RN10892

Folks around the forums are trying to figure out a pattern. I can share that Mom’s two reservations are about 4200 apart from each other.

Having a week between the reservation for two Model 3 and over a year and a half (at least) wait for taking delivery of one or two Model 3s, I’ve justified to myself what a second 3 would be equal to. It’s roughly the same cost as upgrading the Roadster to 3.0. However, unlike the Roadster 3.0 battery, if we’re early enough, we could apply for the Tax Credit for the Model 3.

It was a long wait in line and an even longer wait for the “configure your Model 3 email.” I guess the blog content is going to increase from Model S and Roadster to include Model 3 (unless we happen to pick up a CPO Model X in the meantime.)

So, last week’s EV Week has gotten to be pretty epic.

I wonder if our 4.25 hours since store opening is the longest for someone who was 240-242nd in line.

Published by

Dennis

rEVolutionary armed with a Tesla Model S S85 and a Tesla Roadster, when his wife let’s him borrow it. Formerly driving a BMW Active E (2012-Feb to 2014-Feb).

Dennis has been driving EVs since he found himself on the BMW Active E trials on February 2012. As a result of his involvement in the Active E program, he became Accidentally Environmental. Aside from this blog, he often tweets @dennis_p. When not driving, he can be found on the following Tesla/EV forums – teslamotorsclub.com, teslamotors.com, and model3ownersclub.com as AEdennis or on speakev.com as Dennis. In the interest of full disclosure, Dennis has an inherent bias toward electric vehicles and has an investment in and is LONG Tesla (NASDAQ: TSLA).

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