In London for a quick trip and decided to stop by the BMWi Store in Mayfair. Mayfair is a pretty glitzy part of London and the first location identified by BMW to present it’s BMWi sub-brand with a permanent and prominent location. Amidst walking by the Aston Martin dealership and others in the area, I have to admit that the strategy may just be the right one.
To view the entire set… My good friends at Flickr…
This location was originally set up prior to the BMWi World Tour that we visited in New York City and currently features older versions of the i3 and i8 Concept. What makes this location different than the World tour is the space is much smaller and the vehicles themselves are older versions of the i3 and i8.
The i8 at this location was the one featured in the film Mission Impossible: Ghost Protocol (AKA Mission Impossible 4) and was the first of the i series that I’ve ever seen in any media.
It’s still a beauty.
Another difference is that the carbon fiber shell in this display was of the i8 and not the i3 as was seen on the World Tour…
Front of the car –
Back of the car –
The young lady, Jess, who hosted our visit to the BMWi store explained that the biggest challenge that they have at the location was having to explain to interested parties that they would have to wait to take delivery of the i8. Some of the more affluent have tried to resort to offering more than BMW is asking for the car to get it delivered NOW. Alas, this writer does love the look of any of the BMW i8s, but will have to resort to considering the i3 or i3 Coupe if I were to stick with the BMW line.
With the location in Mayfair, I would think that BMW would be moving more of the i8s than the i3s… But, I guess time will tell.
Next time, I’ll have to try to get to BMW Headquarters and see the exhibit of 40 years of BMW Electrics that they tweet/G+ post from time to time.
Oh, and we’re ONE WEEK from my ONE YEAR Anniversary and the Active E is going in for “regular” service on Tuesday. Here’s to wishing for a quick turnaround!